loading...
CLOSE
February 1, 2021

Branding

In the early days of marketing, a brand identified the company that produced a good or service with a simple image or mark. For example, Coca-Cola’s branding in the early days was simply the classic red script that is still in use on their product. However, today, the word holds a lot more weight—a company’s […]

May 24, 2019

Positioning

Language in Marketing Marketing has come a long way from the days of American car manufacturers Ford and GM. The classic GM case study on market segmentation shows the importance of understanding the people a company is selling to. This has developed marketing sub-divisions; research, distribution and branding. Before products are developed the starting point […]

May 23, 2019

How we kept afloat during a pandemic that saw many small businesses shutting their doors for good.

MY journey as an entrepreneur has not only made me resilient but has forced me to literally think “solutions” always. Every time im faced with a challenge, i no longer go into a frenzy but i have mastered the skill of transitioning to solutions mode. Survival instincts are innate in all of us. Whenever i […]