In the early days of marketing, a brand identified the company that produced a good or service with a simple image or mark. For example, Coca-Cola’s branding in the early days was simply the classic red script that is still in use on their product. However, today, the word holds a lot more weight—a company’s […]
Language in Marketing Marketing has come a long way from the days of American car manufacturers Ford and GM. The classic GM case study on market segmentation shows the importance of understanding the people a company is selling to. This has developed marketing sub-divisions; research, distribution and branding. Before products are developed the starting point […]
MY journey as an entrepreneur has not only made me resilient but has forced me to literally think “solutions” always. Every time im faced with a challenge, i no longer go into a frenzy but i have mastered the skill of transitioning to solutions mode. Survival instincts are innate in all of us. Whenever i […]
