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May 24, 2019

Positioning

Language in Marketing Marketing has come a long way from the days of American car manufacturers Ford and GM. The classic GM case study on market segmentation shows the importance of understanding the people a company is selling to. This has developed marketing sub-divisions; research, distribution and branding. Before products are developed the starting point […]

May 23, 2019

Logo Development Process

1. Client discovery A great logo is an expression of the company values, culture and people. Think of it as an employee whose main job is to be distinctive and represent the company in the best possible way. What would he look like? How would he feel like? Is he a boss or the guy […]