Rationale

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This concept was birthed through my first-born son. I hated the idea of buying him a coloring book that was just fictional and had no meaning or educational value, while I could just draw something for him that he could relate to based on the cultures and people he would likely interact with in everyday life.  I therefore felt the need to create a coloring book that was more meaningful, relevant and relatable to him.

We saw the need to start teaching children from an early age about their culture and their immediate surroundings. To make learning fun but to also portray that even though we might all look different, our differences are fully accepted and celebrated by society.

South Africa is home to many cultures, it is a truly diverse and one of the most beautiful countries in the world. Its past is one of racial and cultural division but today, we need to still install the vision of Tata Mandela, that of a united Rainbow Nation.

This book is a celebration of our diversity. We believe that part of a child’s self-identity is formed by their cultural identity. Whilst ideas about ancestry and how their family’s culture fits into the larger society are too abstract for most young people to understand, it’s never too early to teach children about culture and traditions.

We hope that through this book we will continue to add to and to enrich children on their sense of self as well as awareness of and respect for others.